东莞市宝来食品有限公司

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美果树, 甜蜜与阳光为伴!

美果树品牌故事
The Brand Story of Merryontree


诞生于2010年的美果树,是宝来食品的当家品牌之一。
它的诞生,标志着宝来食品从最初的进口烘焙原料代理商成功转型为专业水果加工制造商。从此,
中国烘焙行业多了一个“中国制造”的水果制品品牌。

宝来食品刚成立时,主要致力于进口烘焙原料的推广,但随着中国烘焙大行业的发展,宝来食品逐渐意识到自主品牌的重要性,2010年,
依托公司所在地得天独厚的水果源产地优势,引进国外先进生产技术,
研发并生产出系列果膏、果肉果馅、镜面果胶、法式栗子蓉、水果果泥系列产品,并将其命名为“美果树”品牌。
美果树,意即“愿创造更多美丽的果实,让所有宝来人共同分享!”

2014年,宝来新工厂项目启动,占地20余亩、实用面积10000余平方米,设立无尘无菌车间,引进国外先进的水果加工生产线,
并严格按照国家医药标准来执行生产管理。新工厂的落成,标志着美果树系列产品品质将更加标准化,
也体现着宝来对自身的严格要求和对行业负责任的严谨态度。

如今的美果树系列产品种类已达上百种,拥有一支200多人的高效精英团队,携手全国各地及东南亚各国经销商共800多家,开发终端客户20000多家,
微信公众号“美果树”吸收有50000多名微信会员,业务量每年稳步提升。

自2016年5月起,美果树品牌形象进行了全面升级,同年,位于东莞天安数码城的新办公室投入使用。同时,2016年也是美果树产品创新的一年,
陆续推出了美果树浓缩果酱系列及美果树冷冻系列。
2017年,美果树在行业内掀起“芒果裸蛋糕”风暴,从产品研发到营销推广,为客户提供全套落地产品执行方案。

要让“美果树”实现长久地丰收,在于根,在于源头,因此宝来也于2014年首度试水烘焙水果产业链上游。
目前,示范基地的规模每年都在递增之中(1000亩+),并吸引了周边众多农户参与芒果种植。

协助华夏各地的烘焙企业开疆辟土,是美果树的职责所在,在帮助他人的同时,美果树也绘制出了一幅属于自己的烘焙地图。
未来,美果树将更加枝繁叶茂,携手烘焙同仁一起,迎接每一个烘焙春天的到来。


Born in 2010, Merryontree now is one of flagship brands of Baolai Food Company Ltd. The birth of Merryontree marks the transformation of Merryontree from the previous import baking material to a pure-play fruit processing manufacture. Ever since then, Chinese Baking Industry embraced a totally new fruit processing brand with indigenous characteristic.

Since its establishment, Baolai mainly focused its attention on the promotion of import baking material. However, as China’s baking industry developed, Baolai gradually came to realize the importance of self-owned brand. In 2010, our fully-fledged advantage on fruit production place and the foreign advanced technology we introduced have helped us to develop a series of products, which included fruit puree, pulp and tart, pectin, French chestnut puree and fruit puree, then, we named it “Merryontree” and finally had “Merryontree” registered in Industrial and Commercial Bureau. Merryontree literally means “to produce more beautiful fruits to share them to all our Baolainese”.

In 2014, the new plant of Baolai Food Company Ltd was put into service, with its floor area over 20 mu (around 13,333.33 square meters) and its usage area over 10,000 square meters, which was not only equipped with aseptic and dustless workshops but also with fruit production line. The completion of the new plant demanded us to provide more standardized products to our customers and more serious attitude toward ourselves and our baking industry.

To ensure Merryontree a prosperous future, we first set our food on the upstream of baking fruit industry in 2014. Currently, the size of Demonstration Industrial Park for Fruit Planting is on the increase annually, attracting surrounded farmers to join mango planting.   

Currently, Merryontree has hundreds of products and a team with over 100 persons, with its dealers scattered over our country and Southeast Asian countries and its terminal clients over 20,000. Our WeChat Office Account is “Merryontree” (美果树), having more than 50,000 members. Our business volume is on the increase annually as well.

Since May 2016, we had a new image, in the same year, our new office located in Tian’an Cyber Park was also put into use. Meanwhile, the year of 2016 also was a year for innovation, we successively launched two products, namely, “Merryontree Concentrated Jam” and “Merryontree Freezing”. In 2017, Merryontree has created a “Mango Naked Cake” frenzy in our baking industry.

For us, helping other baking enterprises to develop the new market has long been our responsibility. We are also drawing a baking map for ourselves when helping others. In the future, Merryontree will step farther to embrace every golden period with other baking enterprises.



美果树品牌核心价值诉求



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忘记复杂的制作工艺,忘记过分浓郁的果香,忘记一切让人心变得不古的因素。
烘焙行业实在太需要回归,回归田园,回归自然,回归一双素手,回归质朴的人心。美果树的升级,并非单纯
的VI形象升级,而是品牌从里到外的新生。
让所有人为的因素退居幕后,让阳光唱主角。因为水果,本来就是阳光送给这世界的礼物啊。


美果树|甜蜜与阳光为伴

SWEETNESS DERIVED FROM SUNSHINE